Exactly a year after Spotify launched Afrobeats: Journey of a billion streams, a website dedicated to celebrating the Afrobeats genre, the music streaming platform has decided to celebrate Amapiano’s first decade.
According to the streamer, the South African dance and music genre hit over 1.4 billion streams in 2023.
A statement from the streaming giant said that Amapiano’s influence on the music culture in South Africa, and beyond has seen the world gripped in a frenzy from dance challenges to inspired collaborations and fusions. The international phenomenon is reflected in Nigeria, where Amapiano listenership increased by 181% between 2023 and 2024. In 2020, the genre hit its first 100 million streams, followed by an impressive 300 million streams in 2021, further solidifying its rising popularity.